I’m Dawn Michele—founder of Alignment Snob, systems designer, and lifelong online seller.

I hold a degree in software development, along with graduate-level studies in product development and project management—giving me a unique blend of technical structure and creative execution.

But my real expertise? It’s been built over 22 years of selling online and over a decade as a handmade product seller—learning firsthand what actually works (and what burns you out).

I’ve built, scaled, and refined multiple product-based businesses from the ground up—balancing creativity, operations, and profitability in real time.

Now, I create elevated systems, tools, and frameworks designed to help you run your business with clarity, intention, and standards that actually support your life.

Because alignment isn’t just a mindset—it’s how you operate.