HEELS ON, CHIN UP...
Hi, I'm Dawn Michele!
Alignment Snob was born the moment I realized my business had gotten a little too comfortable running me. I was doing everything “right.” Showing up every damn day. Working twelve-hour days.
Then it clicked. It was me. It was the standards, or lack thereof, I’d been operating under. Not just in my business, but in my relationship with money...and even my love life.
Somewhere along the way, dedication turned into over-availability and self-abandonment. Why? Because I never stopped to question whether I deserved more.
DRAWING THE VELVET ROPE
Alignment Snob is for the woman who’s knows she is capable of doing everything but is no longer impressed by that fact.
It’s for the one who built something real, works hard, and quietly realizes her life started shrinking around her success. She’s burnt out because she’s been available to everyone and everything except herself.
This brand is for the woman who’s done over giving in her business, her finances, and her relationships—and is ready to raise her standards without guilt or an apology.
Alignment Snob is for women who need better boundaries, cleaner standards, and a business (and life) that knows how to behave.
If you’re craving ease without losing ambition, softness without losing power, and success that doesn’t require self-abandonment...
Welcome Dear!